Letterboxd is our social network for film lovers. When adapting this large, web-based service to the small screen, we identified two key considerations: the app had to appeal to new users unfamiliar with the service (we offer new members a slightly different first-run experience which allows them to quickly build up their collection of watched films from our selection of popular titles) and it needed to present the mainstays of the Letterboxd experience, rather than duplicating the web approach.
Letterboxd for iOS builds upon and evolves the visual language of the website, distilling the experience appropriately for the small screen. In turn, the site is benefitting from the simplicity of the app’s approach. The app was featured by Apple in June 2016 and iPad-specific layouts were added in early 2018.